BOOK & ACTION GUIDE – Are you hesitant about one-on-one selling? Many entrepreneurs dread selling because of its negative reputation. But effective selling isn’t about being pushy or manipulative – it’s about meeting your prospect’s needs. By focusing on serving rather than selling, you can develop deeper customer relationships and see long-term success. And you don’t need to be a natural salesperson to do it. In this book’s Action Guide, you’ll learn how to communicate effectively, collaborate with prospects, and coach them toward the right decision. By the end, you’ll see how natural the selling process can be, resulting in more sales and steady business growth.