If you haven’t done much one-on-one selling in the past, you may have a negative perception of the process. A lot of people hate the idea of selling because they see it as pushy, manipulative, or dishonest. This is the reputation of old-school hard-sell tactics – but when you use the right approach to convert prospects to customers, it won’t be like that at all.
Effective selling is about clarifying and meeting the prospect’s needs. Making a sale gives you the opportunity to use your expertise to serve your customer in the best way you can. So, think serving rather than selling and you will feel confident in the process.
Rather than fixating on closing deals, focus on developing deeper relationships with your ideal customers. Using this approach, you’ll see much greater success in the long-term. You’ll be proposing the best, most relevant solutions to resolve your prospects’ problems. When you do this, they’ll naturally want to buy from you.
In Essential Sales Skills, you will discover that you don’t need to be a natural salesperson to be successful in selling. You will learn how to develop the essential relationships that lead to sales and master key communication skills such as listening and questioning. You will discover ways to collaborate with your prospects and coach them to make the right decision for their unique needs so that they’re completely satisfied with their purchase. By the end of this book, you will appreciate just how natural the selling process can be, which will result in more sales and steady growth for your business.
The book is broken down into individual lessons to take you step-by-step through acquiring powerful sales skills to help you achieve your business goals.
· Selling isn’t just for salespeople it is about matching what you have to offer to what customers need.
· Successful selling starts with developing the mindset for sales success and preparing to sell with confidence
· Initiating, developing, and managing relationships that lead to sales
· Customer-focused sales skills such as listening, asking questions, educating, collaborating, communicating value, and coaching to close